Jess, our neighbour from the flat upstairs, recently told my wife and I about Nova Chocolate – a sugar-free range of chocolate FREE OF BOTH SUGAR AND GUILT. This is a chocolate shop with a difference. The packaging is beautiful and humorous, as per the examples below:
If I were to write copy for this brand, I’d have quite a bit of fun with it. They come across as very:
- Down to earth
They love what they do. You can taste it.
I’ve seen some other chocolate makers in South Africa and they feel high-brow, snooty and over-priced. If that’s your thing, all power to you. As for me, give me something affordable, yet delicious, and not afraid to stray from convention.
And now, a true story:
Quiet. So very quiet. You creep down the passage like an oiled ninja leopard. Your wife is asleep. The fridge motor hums. You slowly gaze upwards to the top cupboard and there they are, waiting, just for you. Three beautiful slabs, crisply wrapped. Pure and innocent. Blissfully unaware of your dark intentions.
You move silently in the shadows as you devour them all – slowly, deliberately and without remorse.
Nova Choc-oh-late. Sugar free. Guilt free.